Senior Product Marketing Manager

Competitive
Permanent
Toronto
09 Mar 2020
BBBH750439

Senior Product Marketing Manager (B2B Enterprise)

Senior Product Marketing Manager (B2B Enterprise)

Overview

Our client is looking to expand its Product team and is looking to hire a Senior Product Marketing professional to lead their go-to-market strategy and drive initiatives for our enterprise and mid-market products. Their products are mainly within financial services.

This role requires an analytical marketer who consistently adjusts based on market conditions and feedback from customers. As an owner, you will not only define the product marketing strategy, you will also need to be strong in execution and development of marketing materials, including collateral, social, case studies, training, and external blog posts.

Responsibilities

● Identify target customers, their needs, and how our products will meet those needs through surveys, interviews, and product usage

● Own go to market and adoption strategies across the company

● Conduct adoption analysis and develop recommendations for growth & retention initiatives

● Maintain and communicate the customer-facing product roadmap

● Create compelling sales collateral to drive adoption

● Work closely with Product Managers to identify needs and sharpen product offerings based on feedback from customers and competitive positioning

● Develop value proposition and messaging frameworks, and drive articulation of product positioning, aligned to customer goals

Qualifications

● 6+ years of experience in product marketing

● Strong bias to action

● Fanatical attention to detail

● Excellent communication skills and clear customer focus

● Strong data-informed decision-making and experience in distilling complex, analytically dense products into client-facing solutions

● Demonstrated experience and ability in driving product positioning & value prop development

● Ability to synthesize advertising customer needs to improve customer experience

● Ability to create compelling sales collateral and marketing materials

Nice to Have

● An understanding of financial services & experience in B2B enterprise product marketing

● Entrepreneurial spirit/ability to try different things with minimal direction

● Quick decision-making ability demonstrating under tight timing and pressure

● Experience with managing product roadmaps and implementing scaled processes

Ben Ryan's picture
Team Lead | Software Development
Toronto | benryan@morganmckinley.com